Increase your sales without increasing your advertising budget!
The main concern of an Amazon seller is to increase the number of conversions, i.e. the number of sales made.
If you're researching Blogs or Online Videos to find out how to increase your sales, you'll be told most of the time that you need to increase traffic to your product listing. And to increase traffic, there are not many solutions, we will have to pay for advertising. Like what:
Advertising directly on Amazon is called the PPC
Advertising on Google Adwords, or Facebook Ads.
If you have many products, or if your margin is low, advertising may cost you a lot of money or even make you make a loss. Many websites or blog sites will explain that you have to know how to lose money when marketing a new product on Amazon's platform. This is not very reassuring when you have just started your business and your budget is limited
We'll explain in this video exactly how to maximize your conversion rate, optimize your SEO and increase your sales, and without paying for advertising.
The conversion rate
Many people think that to get more sales, just increase traffic to its product listing, pay for advertising, continue to pay for increased traffic, and continue to pay over and over again…
You may have noticed, paying for advertising on Google Adwords or Facebook Ads is not necessarily going to give you the expected results. Most of the time you are not going to see a significant increase in your sales.
Yet one important element that is all too often ignored is the conversion rate.
So what is a conversion rate. This is simply the number of people who bought your product, divided by the number of people who visited your listing. So it's an indicator that will allow you to measure the effectiveness of your product listing.
Let's take an example:
If all 20 visits you get a sale, your conversion rate will be 1/20 – 0.05 or 5%.
If you improve your listing and now make 2 sales for 20 visits, which is not significant, your conversion rate will be 2/20-0.10 or 10%
As you can see, by improving your product listing, you can simply double your sales
But how to improve the efficiency of your listing, in other words how to increase your conversion rate and your profits? The solution is called SPLIT TESTING
THE SPLIT TESTING
Split testing is one of the best ways to improve your conversion rate and therefore your sales.
On a classic website you have to test an infinite number of elements, such as the color of the texts, the shape and color of the buttons, the size of the font for titles, paragraphs etc. On Amazon the elements of the product listing to be tested will be much more limited.
Most of the time to write the title, description etc…. of the product sheet, we allow ourselves to be influenced by his inspiration, his entourage or by what the competitors have already done. This can be disastrous.
It would be much more effective to know what customers prefer. And for that we're going to do a Split Testing. This will let you know, after each listing changes produces what works and what doesn't by measuring the buyers' featuring.
Let's take an example, you will create two variations of your product listing.
In one you will insert a photo of your product, and in the other variant of the listing of the same product you will position another photo. And you let the test run, so it's meaningful. That is, it will take a while for a number of people to visit your listing. The longer you wait, the more buyers will be able to visit your product listing, and the more relevant your test will be. You will keep the listing for which you have obtained the best conversion rate. You can then test your product sheet this time with 2 variants for the title, or for bullet points. Through testing you will increase your conversion rate and get an effective product listing, which will appeal to as many buyers as possible, able to trigger many sales.
Before you test a change to your product listing you will have to determine what you want to optimize. In addition to improving the conversion rate, split testing can help you achieve other goals. So thanks to the tests you will be able to:
Improve your ranking for a given keyword by adjusting the title of the product listing.
Increase the number of visitors to the product listing, increasing the number of clicks to the product listing
Increase the conversion rate, i.e. the number of sales by improving the product listing